Allentown, NJ - November 28, 2007 - Commuters are economizing on coffee stops as gas prices soar to near $4 a gallon. Looking for places to cut back as the cost of filling up increases, consumers appear to be withdrawing from coffee stops on their commutes. While no direct link between gourmet coffee sales and gas prices can be made, commuters are unable to drive shorter distances to work except by cutting out detours for java or errands on the way to work.
Oil prices neared $100 per barrel last week, while gas station prices flirted with $4 per gallon at the priciest pumps. Starbucks reported a leveling of sales, announced a decline in expansion plans and experienced a drop of stock prices last week.
A travel behavior analyst Nancy McGuckin, cited a report in 2005 called “National Household Travel Survey” by the U.S. Department of Transportation as the basis of her conclusions that morning rush hour traffic is worsened by stops for daily morning gourmet coffee at coffee houses.
McGuckin dubbed her discovery, “The Starbucks Effect” because during the period she studied, the chain added over 4000 new locations (1995-2001). Although not limited only to trips to coffee houses, the research suggests that running additional errands in the morning on the way to work has contributed to traffic congestion and increased gridlock. This is because people divert from the shortest and fastest route, to one that leads them past the coffee house or dry cleaners.
Increasing the number of stops in the trip decreases gas mileage and stress levels, while brewing gourmet coffee at home can actually save you gas and time as well as helping to reduce gridlock and increase mileage by allowing the fastest route to work instead of detouring to the coffee shop. Brewing gourmet coffee at home also allows a wide choice of fresh ground coffee beans, from fine Italian Espresso to rare Jamaican Blue Mountain coffee. Most coffee houses serve only a roast of the day, meaning you get whatever they brew for the day.
Commuters making gourmet coffee drinks at home before departing for work can enjoy it at home while spending quality time with the family. They’ll save money by paying less than .35 cents per cup for their favorite gourmet coffee made from fresh ground beans. McDonalds announced plans recently to sell gourmet coffee under the golden arches, but not even the new less expensive fast food brew can beat the low cost of brewing premium gourmet coffee at home.
About Tastes of The World
Tastes of The World coffee company focuses on specialty gourmet coffees which are not readily available in the United States. Rare Gourmet Coffee is their business so they make shopping with them risk free. "If you are happy tell a friend if you are not tell us. International blends from Italian Espressos to Puerto Rican and Jamaican gourmet coffee are available at http://TastesOfTheWorld.net
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