PARLIN, NJ—April 22, 2005—A researcher has stirred up the coffee commuter mug with the suggestion that morning rush hour traffic is worsened by stops for daily morning gourmet coffee at Starbucks and other premium coffee houses. Nancy McGuckin, a travel behavior analyst, studied a report called “National Household Travel Survey” by the U.S. Department of Transportation as the basis of her conclusions.
McGuckin dubbed her discovery, “The Starbucks Effect” because during the period she studied, Starbucks added over 4000 new locations (1995 2001). Although not limited only to trips to coffee houses, the research suggests that running additional errands in the morning on the way to work has contributed to traffic congestion and increased gridlock. This is because people divert from the shortest and fastest route, to one that leads them past the coffee house or dry cleaners.
Brewing gourmet coffee at home also allows a wide choice of fresh ground coffee beans from fine Italian Espressos to the rare and exotic Indonesian Kopi Luwak. Most coffee houses have only the roast of the day and you get what they give you. Then your only choice is to elbow your way through the crowds and merge back into the city gridlock to get to work, further slowing traffic and decreasing gas mileage.
The Washington Post, in an article by Catherine Shaver, discussing the commuter study last week, quotes Alan E. Pisarsky, Author of “Commuting in America” as saying, "It's more of a problem from a traffic point of view than from anything else." Increasing the number of stops in the trip decreases gas mileage and stress levels, while brewing coffee at home can actually save you gas and time.
Commuters should consider making gourmet coffee drinks at home before departing for work and enjoy it while spending quality time with the family or take along in a commuter travel mug. They’ll save money by paying less than .30 cents per cup for their favorite gourmet coffee made from fresh ground beans, as well as helping to reduce gridlock and increase mileage by taking the fastest route to work instead of detouring to the coffee shop.
As inducement to brew at home, TastesOfTheWorld.net is offering 100 gram (3.5 ounces) samples of Marcafe Crema Bar Italian Gourmet Coffee for just a penny, plus $3.99 shipping to those who sign up for the gold foil wrapped sample packs at their web site. http://www.tastesoftheworld.net/index.php/cPath/33
The promotion is celebrating an excellent rating received in a review by coffee connoisseur Ken Davids of CoffeeReviews.com. Review online at: http://www.coffeereview.com/review.cfm?ID=1030
About Tastes of The World
Tastes of The World coffee company focuses on specialty gourmet coffees which are not readily available in the United States. Rare Gourmet Coffee is their business so they make shopping with them risk free. "If you are happy tell a friend if you are not tell us" http://www.tastesoftheworld.net/Gourmet-Coffee-Gridlock.htm
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